Audience: By using Shakira as the spokesperson for Pepsi, this ad would be suitable for a variety of people. Fans of Shakira that are fans of Pepsi, along with fans of Shakira that are not fans of drinking pop or Pepsi for that matter.
Genre: This ad is similar to ads of its genre. I always see Coca Cola ads that are short in text with celebrities as their spokespersons.
Tone: The bright blue background with the glowing Pepsi symbol and the use of a Celebrity make the tone of this ad very lively.
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